After check-in at the hotel, you can start the day by visiting the renowned museum HEART - Herning Museum of Contemporary Art. The museum originated in the borderland between art and business and was carried forward by the passionate shirt manufacturer Aage Damgaard (1917-1991), who has created the foundation for the museum's collection. With Steven Holl's unique architecture as a backdrop, you as a guest at HEART can experience world-class contemporary art. The museum annually presents 3-4 exhibitions with some of the greatest Danish and international artists of the time.
The area where you will find HEART is called Birk Centerpark - also called The White City. Today it is a unique, internationally known area, where art, architecture, landscape, education and business are combined in an exciting interplay.
Here, you can also experience the art museum Carl-Henning Pedersen & Else Alfelt Museum, the Sculpture Park, the Geometric Gardens and the giant sculpture Elia.