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VisitHerning works closely with members, tourists and partners to support, develop, gather information and communicate about Denmark’s first destination for business and events.

Member benefits

As a member of VisitHerning, you’ll receive many benefits, including:

  • Included on and

  • Included in the VisitHerning tourist app

  • Displayed on touchscreens at selected hotels and attractions

  • Space to display a brochure at VisitHerning tourist agency

  • Invitation to VisitHerning’s general assembly, along with a right to vote

  • Invitation to meetings, workshops and seminars

  • VisitHerning’s newsletter for members with info, tips and tricks

  • Info sheet with relevant information about the largest concerts, fairs and

  • championships, so you can target your sales activities

  • Promotion opportunities through competitions on the VisitHerning Facebook page

  • Chance to work with VisitHerning as a partner in organising package offers for concerts, etc.

  • Business advice


Tourism in Herning generates a massive 1 billion Danish kroner every year.  


Our new app VisitHerning Explore can be downloaded from 1 July 2021.

Employees at VisitHerning work on booking, communication and development. 


178.490 - the exact number of visitors at in 2020.




Every other year, we publish Herning Magazine, with around 20,000 magazines distributed to the city’s visitors.

WOW Park


Members of VisitHerning pay an annual fee. The price depends on what type of company you are. Contact us to find out what you would pay.  


Would you like to be a part of VisitHerning and have your company promoted to thousands of visitors every month? Then send an email to or phone +45 96 27 22 22, and we’ll have an informal chat about your options.