Skarrildhus Sinatur Hotel & Konference

Why Central Jutland

Photo: Skarrildhus Sinatur Hotel & Konference

Herning is a large business city, and we are experts in organising professional meetings and events. We actually host more than 700 on a yearly basis. The reason being that we are very good at it. And we know how to help you achieve what you want.


A unique setting characterised by business and creativity

For many years, astute businesspeople have made their mark on Herning and the rest of Central Jutland. Herning never rests on its laurels, and the city is characterised by the creativity and ambitions that clearly drive the city’s citizens and companies.

For instance, in the city area of Birk, you can find a very unique centre for architecture, art, business and education. Side by side, you’ll find modern art museums, the Utzon building, significant sculptures by Ingvar Cronhammar, The University of Aarhus in Herning and the Innovatorium business park.

Furthermore, for many years, the best business city in Denmark has welcomed national and international business visitors for events held in the city’s top-notch congress and trade centre, and the city’s hotels also house a lot of professional events every year.


Top attractions in Central Jutland

In Herning, you can find HEART - Herning Museum of Contemporary Art, which was designed by world-famous architect Steven Holl. The museum invites you to see large Danish and international exhibits.

HEART - Herning Museum of Contemporary Art

HEART - Herning Museum of Contemporary Art  has come as a borderland between art and profession and is driven forward by the country known shirt manuf...

Carl-Henning Pedersen & Else Alfelts Museum

Carl-Henning Pedersen & Else Alfelts Museum was opened in September 1976 and it was extended with an extension in 1993. With its 4000 works made by th...


Elia is a big sculpture in Herning Cronhammers giant skulpture, ELIA is a mark of the new millenium. But the sculpturer is also a manifest of the wil...

The Murals in Brande

In 1968, Brande became world-famous in Denmark due to a couple of innovative residents, who initiated the painting of 23 giant, colourful murals all o...


Hærvejen is an ancient road through Central Jutland that once was used to drive cattles from Jutland to the German region of Schleswig-Holstein. Today...

Tekstilmuseet (The Textile Museum)

The textile industry has shaped Central Jutland like no other, and it continues to do so to this day. At Tekstilmuseet, people of all ages can experie...

Baboon City

Take the whole family for a fun day at Baboon City, Denmark’s biggest all-year amusement park.

Søby Brunkulsmuseum (Brown Coal Museum)

Søby Brown Coal Museum opened on June 22th, 1977. The museum shows the working- and everyday life for the 10.000 workers, who worked in Søby Brown Coa...

Business Destination Herning

When travelling for business, we like to really experience the place where we are staying. Companies receiving visitors want to show off their part of the world, and the city in which the visitors are staying. They also want to optimise the potential business that can be derived from tourists coming to town.

The international market for business events is large and multi-faceted. Large (university) cities are often attractive for international academic conferences, while smaller towns with beautiful surroundings are attractive meeting venues for smaller meetings, and exhibition centres set the scene for the business-related power positions that are negotiated and exhibited in the fairs.

Herning belongs in that last category of business destinations. In addition, many of the larger, Danish manufacturing companies are located near Herning and attract many national and international visitors to their companies every year.

Over the last 10 years, Herning has worked on attracting even bigger events by building Jyske Bank Boxen, among other things. Many participants are people such as business guests, officials, professionals, and journalists.

In this way, Herning attracts several types of business visitors, has various forms of contact with them, and the visitors themselves may have many different reasons for their visits. Some of them may spend the night in Herning and visit companies in other municipalities, while others might stay in adjacent municipalities to participate in, for instance, a championship that is being held in Herning.

All options are open

The city has the will and the professionalism to house the very best events, and we are happy to help you find inspiration for your events enabling you to combine your event with the city’s many cultural offerings.

Herning can provide you with experiences for both the heart and soul.

Herning can also give you something which few other destinations can offer. Room, and lots of it!

Room for a large number of people at once. Room for your event to spread, for example, because the format or the purpose requires more hype. With the combination of Jyske Bank Boxen, the great exhibition halls, MCH Arena, our great outdoor areas and a city filled with private and public players, who are up for a little bit of everything, a surprising number of things are possible when it comes to events. And VisitHerning is a good way in, when you need to find the right places, suppliers or partners.

Events - on a large scale!

Herning always offers great experiences. With Jyske Bank BOXEN, Denmark’s largest indoor arena, Herning is often the centre of many international concerts and sporting events.


Need help with all the practicalities?

OrgaNicer is VisitHerning’s meeting and event agency and your professional partner for organising meetings, congresses or conferences. In Herning, we work with you to achieve your goals and exceed your expectations.

Read more about our services and contact us on:
tel: +45 96 27 22 27.